Privacy Policy

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories:

• Contact details — name, address, billing address, shipping address, phone number, and email address
• Financial information — credit/debit card numbers, payment card information, transaction details, and other payment details
• Account information — username, password, security questions, preferences and settings
• Transaction information — items viewed, added to cart or Wishlist, purchased, returned, exchanged or cancelled
• Communications with us — information you include in communications, such as customer support enquiries
• Device information — device type, browser, IP address, and other unique identifiers
• Usage information — how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you — when you create an account, visit or use the Services, or communicate with us
• Automatically through the Services — from your device using cookies and similar technologies
• From our service providers — when they collect or process your personal information on our behalf
• From our partners or other third parties

How We Use Your Personal Information

• Provide, Tailor, and Improve the Services — process payments, fulfil orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a customised shopping experience
• Marketing and Advertising — send marketing communications by email, text message, or postal mail, and show you online advertisements for relevant products
• Security and Fraud Prevention — authenticate your account, provide a secure payment experience, detect and investigate fraudulent or malicious activity
• Communicating with You — provide customer support and maintain our business relationship
• Legal Reasons — comply with applicable law, respond to legal process, and enforce our terms or policies

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties, including:

• Vendors and third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping)
• Business and marketing partners to provide marketing services and advertising
• Third parties when you direct, request, or consent to our disclosure
• Our affiliates or within our corporate group
• In connection with a business transaction, legal obligations, or to protect the Services and our rights

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites, including the accuracy or reliability of information found on these sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all the rights listed below:

• Right to Access / Know — request access to personal information we hold about you
• Right to Delete — request that we delete personal information we maintain about you
• Right to Correct — request correction of inaccurate personal information
• Right of Portability — receive a copy of your personal information and request transfer to a third party
• Managing Communication Preferences — opt out of promotional emails at any time using the unsubscribe option

If you reside in the UK or the European Economic Area, you may also have the right to object to or restrict processing of your personal information, and the right to withdraw consent where processing is based on consent.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date. Please review this page periodically.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us: